Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of e-commerce services are turning to server-side monitoring as a means to boost their information collection processes. While it requires much more technical knowledge than routine GTM and might present added prices, it can bring about greater accuracy and more reputable information
Pixel monitoring makes use of an item of code to sign up conversions on your site. It's easy to set up and much less vulnerable to advertisement blockers.
1. A lot more precise data
The traditional approach of tracking conversions on a web site, utilizing pixels, is having problem with changing internet browser personal privacy plans. This indicates that the information being sent to Google Ads, Facebook Manager and various other platforms is less exact than it needs to be.
Server-side monitoring is a much more protected option that aids to bypass these restrictions, as it's loaded from your own domain name and treated as first-party code, meaning it's much less likely to be affected by advertisement blockers or various other safety and security measures. This gives a lot more precise information and a much more total picture of customer trips across networks.
Furthermore, this type of monitoring enables companies to track conversions beyond the web site, such as phone calls and in-store visits, which can be tough for pixel-based tracking. This adaptability provides online marketers extra ownership over the data they send out, and makes it easier to follow different information regulations. It's also a whole lot less at risk to scams, as it's harder for deceitful actors to control the system by altering the postback link.
2. Better control over information.
Server-side tracking enables businesses to accumulate and enrich information before sending it to third-party analytics/advertising systems. This improves information completeness and precision, which can help marketing professionals make more educated marketing choices.
Typical pixel tracking relies upon JavaScript tracking codes that are put in internet site visitors' internet browsers. These tracking codes are frequently obstructed by ad blockers, which can lead to data collection disruptions and imprecise results. Server-side monitoring enables services to bypass these constraints and offer exact, consistent data that is much less susceptible to disturbance.
This sort of tracking additionally allows services to track conversions that happen outside of the website, like call and in-store purchases. This is very important since new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is an essential reason S2S is more trusted for services seeking to adjust to these adjustments.
3. Less susceptible to fraudulence
Server-side monitoring enables services to manipulate data hauls before it gets to 3rd party endpoints, improving safety and personal privacy. This is especially essential as various internet browsers and platforms progressively alter just how they take care of cookies. For example, in iOS 14, Safari will only provide first-party cookie information and will certainly not permit pixel-based monitoring. Making use of server-side tracking, you can bypass these limitations and continue to track conversions that occurred outside of your web site.
On top of that, server-side monitoring allows you to record user data directly on your own servers. This eliminates reliance on third parties, which can be susceptible to violations and personal privacy infractions.
A server-side radar is a collection of directions that informs your web site's web server what occasions to videotape. This information is after that sent out to analytics devices like Google Analytics and Facebook Service. It's additionally made use of to cause event-based advertisements, such as retargeting. On the other hand, pixel monitoring is real-time bidding (RTB) software a different approach that makes use of a little item of code on your web page to gather data from individuals.
4. Simpler to execute
Server-side tracking is a data collection process that happens on the website's very own web server, bypassing internet internet browser restrictions. This implies that data collected by the website/app is first sent to the server where it's refined and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this method is that it reduces the scope of information monitoring and offers companies much more control over transmission, making it typically more dependable. Therefore, it's much less susceptible to information difficulties brought on by points like a busted connection or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your business can accumulate real-time conversion information in the same way that you would with pixels or a cookie, but this is after that passed directly to your marketing and advertising tools on the web server. This enables you to have more exact information and assists ensure conformity with personal privacy guidelines such as GDPR. Furthermore, it also stays clear of the tracking limitations enforced by web browsers and ad blockers.